With a small amount of commercial promotion, another Linux incarnation, Android, dominated the mobile device market (from 20% to at least 51% in FY2011) — Linux on the desktop would have a similar change in market share with similar promotions. The real deal however is that OS manufacturer is becoming irrelevant with OS agnostic Cloud-based communications and apps that run in browsers, so eventually a for-pay OS that achieves nothing more than a free OS will fall away.