A Blog or “weB LOG” is an article posted on the Internet for public consumption, usually published using WordPress or a similar blogging website program which takes minutes to install and calibrate, often by amateur writers. their content can span every topic from pre-teen girls writing as if in their diaries, to professional writers publishing on topics such as the importance of the newest technology (or on blogging, as in this article). The quality and value varies widely, but the popularity is growing exponentially.
A few of these blogs have attracted large numbers of readers and thereafter money from advertisers. More and more professional organizations are recognizing the importance of insuring their own presence in the consumer habituated blog-o-sphere.
A nice article on this topic was presented by the Non-Profit Guide Star organization in
Why You Need to Blog.